PUBLIC RELATION:
Public relations (PR) includes promotional activities that work to create a strong public image of an organiztion whether profit or non profit making. PR activities involve getting the public to understand an organization; its products and services. If done right can reach a large audience without the expensive cost of traditional advertising and marketing plan strategy.
SOME PUBLIC RELATIONS TOOLS
Some vital PR tools are: • To inform: fact sheets, press releases, town hall meetings, press conferences or town hall meetings • To persuade and inspire: speeches, letters to the editor, guest columns, radio talk show appearances, newspaper editorial board meetings • Multi-media: photos, charts, web sites / blogs, film clips, radio public service announcements and social media such as facebook or twitter. We carefully develop these tools into a practical Public Relations strategy that ultimately reflect your core value. The overall objective is to attain a better public understanding on what our clients do.A good way to complement PR marketing plan, is to have an effective public complaints unit, discharge of social responsibilities, prompt information dissemination and proper media relations plans.

DEVELOPING A PUBLIC RELATIONS MARKETING PLAN
Writing a PR marketing plan simply explains how you’re going to get your customer to buy your products and /or services. The marketing plan will include sections detailing your:
Products and/or Services and your Unique Selling Proposition Pricing Strategy, Sales/Distribution Plan, Advertising and Promotions Plan. The easiest way to execute these plans is to work through each of them and refer to the market research you must have completed when writing the overall business plan.
GAINS OF AN EFFECTIVE PR STRATEGY
Communicating your message and plans to your targeted public require great skills and experiences. At Crescendo Communication, our strategy is to professionally and skillfully convey client’s overall corporate message, projecting their core benefits and corporate virtues. Our ultimate objective is to build a good relationship with our clients various publics by showcasing favorable publicity, building up a good ‘Corporate image’ and refute unfavorable rumors, stories about current and upcoming events.